BADASS + HEALTHY IS YOUR WELLNESS, SIMPLIFIED.

 

We cut through the marketing hype to arm you with the real information you need to make informed wellness decisions for busy you and your family.

Our articles and guides make sense of cutting-edge trends, news, expert advice and products across the categories of natural beauty, nutritious foods, healthy habits and nourishing travel.

 
 
 
 
 
 Styling:  Vivian Lai  | Photography:  From the Hip  | Hair: Irene Bell for  Salon Red

Styling: Vivian Lai | Photography: From the Hip | Hair: Irene Bell for Salon Red

Hello! I’m so happy you're here!

I’m a journalist who has covered health and wellness and beauty topics for about 14 years since my first “real” job at Health magazine. I don’t just write about it, though, I live and breathe this stuff every day, from using natural beauty products and cooking gluten-free meals (not by choice, but by necessity) to sweating it out in power yoga classes and growing an organic herb garden in my backyard in Atlanta.

Don’t get me wrong, I can still appreciate a glass (OK, or two) of wine at the end of the day and recognize that a couple chemicals in your daily routine isn’t going to make or break your overall wellness. I like to make wellness fun and don’t want to get too hung up and “woo woo” about it, if you know what I mean!

But it wasn’t until I studied the holistic science of Ayurveda—just in the spirit of learning about its wellness philosophies—and got certified as an Ayurvedic Health Coach that I realized how truly challenging everyday wellness is for most people. As I started giving friends and family healthy lifestyle consultations, a light bulb went on: people, and busy women in particular, don’t have time to think too much about, let alone research, this stuff.

As I’m sure you know, it’s tough being healthy.

Wellness experts often say it’s easy, but the reality is, it’s not! It is time consuming to go to a spin class, to stand there reviewing ingredients at the grocery store, to meditate, to plan nutritious meals for the week, etc. We are all juggling demanding careers and/or family, and doing the best we can with the information and time we have.

What really makes me frustrated, though, is that some—many!—brands spin truths or flat-out lie to you with their messaging and packaging, making it even more overwhelming to make truly healthy choices. Grrr. Doesn’t that make you angry, too?! Again, who has any minutes left in the day to research and figure out what’s what? I have heard over and over “I HAVE NO MORE TIME, YA HEAR?” I hear.

That’s where Badass + Healthy comes in.

I truly believe that you can be both Badass and Healthy. You just need some help. So let us do the legwork, create the quick guides, pinpoint the very best product to buy, give you the real deal on what to make of the latest wellness trend and supply you with the tools to make the right decisions for you.

Being healthy doesn’t have to be flavorless. Let’s have fun while we’re at it!

Let’s find humor—including laughing at ourselves—whenever possible! Let’s travel (see our travel itineraries here)! Life is just better this way.

As we continue on this journey together, I hope this site and monthly newsletter (sign up here!) make living a healthy life easier for you. I look forward to hearing from your badass self. Comment on an article to let me know what you think. Join the conversation on social. Or, shoot me a line at karina@badassandhealthy.com with your thoughts and questions anytime.

      Love and light,

 
 

 

P.S. I’m also the founder of Message Sprout, which specializes in brand content strategy and copywriting. Check out our work, and holler if you need help getting your own website off the ground.

Images: From The Hip Photography